On-Page & Off-Page SEO For Beginners
If you delve into the world of SEO, you’ll probably come across the terms on-page and off-page SEO.
It might sound a bit daunting at first, but there is no reason why it should be.
They are both great starting points for making your website SEO ready – lets dive in.
On-Page SEO basically encompasses everything to do with making sure your web page is set up to the targeted search keyword.
Your on-page content should exist to answer searchers questions and to help visitors understand the purpose of your site.
Your on-page efforts should be about ensuring all the elements on your web page are easy to understand by the crawling search engines.
There are several elements that you need to employ to ensure your on-page SEO is where it should be:
- Page/Post titles – these are important. You need to make your titles scream out ‘please click me’! There is no exact template I can give you for writing compelling titles, but it comes down to putting yourself in your target audiences place.
- Make it descriptive and include your unique selling point if you can and any keywords you are trying to rank for.
- Make sure your URL’s are also descriptive and include your keyword if you can. This can be achieved by altering your permalink structures.
- Optimize any images and make sure the alt-tag description is included.
- Finally, make your content easy to read and well structured. Use short sentences and small paragraphs to make reading easy.
When we talk about off-page SEO, we are referring to everything that happens outside of your website.
Off-page SEO covers elements such as social media, link building, and local SEO.
If you have done everything to ensure your on-page SEO is tip-top, then off-page SEO is the magic tricks that bring customers/visitors to your website and create your brand.
It is just as essential to creating a respected brand and a sense of authority around what you are saying on your website.
The key elements briefly are:
- Links – Links are the building blocks of the internet. All search engines use links to judge how valuable your content is. Getting links from high authority sites in the same niche as you will add to the authority of your website.
- Social media – although not essential for ranking in the search engines, it does give you an additional channel to interact with your customers.
- Local SEO – if you are a business that relies on local traffic and bricks and mortar shopfront, local SEO can make the difference between visiting your business and the one down the road.
To conclude, both on-page and off-page SEO have their respective roles to play into how successful your website will be in reaching the ranking place that you desire.
One goes hand in hand with the other.
If your on-page optimization is top-notch, but your quality and brand is weak, you will not get to your desired goal with your website business.